DANCE PARTY USA (NATIONAL) Premiered on the USA Network as a weekly dance / music / lifestyle program that featured hundreds of top celebrities and other notables from music, television, film, and sports:

• First national program of its genre on national cable
• More than doubled the network’s ratings immediately
• Received responses from every state, Canada, US territories including Guam, Puerto Rico, and Bahamas
• Live, live-to-tape format, In-studio and On-location
• All New Year’s Eve Specials exclusively sponsored by Coca-Cola
• Generated multiple brand merchandise lines, and an immediately successful nationally distributed magazine
• MTV specifically developed Club MTV to compete head-to-head with DANCE PARTY USA and consistently lost the ratings war up to a 3 to 1 margin
• Prior to today’s cell phones, text messaging, and internet instant technologies:

• Program received over 5,000 fan letters / week
• Record-breaking 2,000,000 hand-written responses to one promotion
• Unprecedented 500,000 written responses to another promotion received in F5 daysor 6 consecutive years:
  • 6 hours of programming, 6 days a week
  • Consistently held an astounding 10 young adult rating
  • #1 USA Network’s highest rated daytime program
  • Up to 90% network’s inventory sold turning Sales into “order takers

DATE
1986 – 1992

CATEGORY
Television